But soap and non-soap skincare products harm the skin. Paradoxically, this hygiene was invented to facilitate the health and beauty of our urbanised world.

We’ve now learned these skincare products can cause chronic dryness, acne and other medical conditions. Ironically, skincare impedes our success. Who wants acne? Yet 95% of us will suffer this skin microbiome disorder.

Our improving knowledge of the skin microbiome has enabled this realisation. Its ecosystem diversity is a measure of skin health — and we’ve lost ~50% of this healthy balance. Skincare products, all disinfectants at their core, are responsible.

Actevna® solves this health and beauty problem using biotech. Scientifically and clinically proven, Actevna® products always work, and never harm. Uniquely, they’re non-cytotoxic.

We have more in the pipeline, including a cleanser, body washer, UV blocker, and more.

Our first product, the Biology Serum™ replaces your skincare routine with just one multifunctional product. All Actevna® products are clinically proven less irritating to skin than the (DI) water base of industry products. This quality is unprecedented, and sets a new benchmark for health & beauty.

You can restore the lost ~50% of the skin microbiome without a pre-, pro-, post-biotic or “microbiome friendly” product — a new marketing phrase which is like a fig leaf covering the skincare health problem. To an authentic scientist, it means:

“We think [the product] is less harmful to your skin than before, but we can’t really know.”

So here’s the simple, unspoken solution to the skincare problem:

Our missing ~50% skin microbiome diversity is skin contact acquired daily. The closer your skin is to airborne or physical biodiversity (in nature), the better. And the less skincare you use, the more skin-healthy diversity you recover. Ideally, stop using all skincare products and return to our native-era hygiene. But if you don't want to do that, just switch to Actevna®.

Actevna, with our biotech approach is the alternative to skincare if you want both products and healthy skin.