The future of  skincare is less toxic than water.

Actevna® is a new toxicity standard for skincare quality.

Guided by cell sensitivity, our serums enable skin to rebalance and naturally self-regenerate.

Actevna moisturises and protects skin against environmental stress in a new and healthy way.

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About Us

*Delivered chilled.

"My ex-husband remarked on how great my skin looks.
Coming from him it's a massive compliment".
Samantha de Bendern
Writer, Broadcaster, Political Analyst - @samdebendern

We Make Skincare That's Less Toxic Than Water

ACTEVNA® is the first skincare product that doesn't kill living cells.

As cell biologists we've designed our serums to be so naturally compatible to the skin's complex biology, that they're less toxic than water.

So ACTEVNA® is perfect for the 60% of us with sensitive skin, or those looking for skincare with non-sensitising ingredients.

Drawing on evolution's genius, ACTEVNA® uses only cell-normal ingredients that intelligently hydrate and maximise healthy-looking radiant skin.

Uniquely, ACTEVNA® excludes cell toxic ingredients, even the 'natural' ones - as our scientists precision-craft each vial by hand in ultra-clean labs.

We deliver ACTEVNA® chilled to your door.

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WeDifferently.

Meet
non-cytotoxic, NEXT-GENERATION SKINCARE

Inspired by evolution, then perfected by cell biologists, ACTEVNA® serums are unique, working naturally with the skin barrier, its microbiome, pores and acid mantle to visibly regenerate, powerfully protect and portray a healthier skin.

Scientific evidence shows that
ACTEVNA® serums are kinder to living cells than even water, so they're perfect for those with more sensitive skin.

Each vial is precisely hand-crafted by scientists in our biotech labs, then delivered fresh in chilled packaging, enabling previously unattainable benefits.

100,000x Cleaner
Made in labs with zero contamination by PhD cell biologists.
Store Chilled
ACTEVNA® is so clean that it doesn't need a preservative system - but you'll have to keep it refrigerated.
Buy The Different™ Serum
*Crafted fresh in labs. Available in limited quantities.
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All Skin Types

Including more sensitive ones.

No Preservatives

With ACTEVNA® - there's no need. It's that clean.

Pro-Cellular

Uniquely non cytotoxic

Active Ingredients Only

Designed by evolution.

All Skin Types

Including more sensitive ones.

No Preservatives

With ACTEVNA® - there's no need. It's that clean.

Pro-Cellular

Uniquely non cytotoxic

Active Ingredients Only

Designed by evolution.

A full range of benefits.
In every serum.

By working to improve the skin barrier and tend its pores, microbiome and acid mantle, Actevna® is able to offer a full range of skincare benefits as standard. We only use long established and clinically proven ingredients that are natural to your skin's biology

Just apply Actevna  twice a day  - and that's it. Your skin will do the rest. You can say goodbye to day creams, night creams and under-eye serums.

You’ll need to keep Actevna in the fridge, but it's a breeze to
travel with it. It's also a perfect base for makeup.

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A full range of benefits.
In every serum.

By working to improve the skin barrier and tend its pores, microbiome and acid mantle, Actevna® is able to offer a full range of skincare benefits as standard. We only use long established and clinically proven ingredients that are natural to your skin's biology

Just apply Actevna  twice a day  - and that's it. Your skin will do the rest. You can say goodbye to day creams, night creams and under-eye serums.

You’ll need to keep Actevna in the fridge, but it's a breeze to
travel with it. It's also a perfect base for makeup.

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Maximal Hydration

3 humectants + NMF

Non-Oil Moisturising

Using evolution's cell stress protector.

Anti-Wrinkle

Visibly softens light wrinkles + fine lines.

Anti Inflammatory

Naturally calming to healthy function.

Maximal Hydration

3 humectants + NMF

Non-Oil Moisturising

Using evolution's cell stress protector.

Anti-Wrinkle

Visibly softens light wrinkles + fine lines.

Anti Inflammatory

Naturally calming to healthy function.

Skincare begins with how you make it.

A new standard for SKINCARE QUALITY
Header image
*Data on file
Conventional skincare is made in hygienic, but non-sterile environments. This makes microbial contamination unavoidable, and so powerful anti-microbial ingredients are required to kill bacteria and other microbes during production.

But these same anti-microbial ingredients also kill cells, which have thin membrane walls and far more sensitive to damage than microbes.

So we innovated todo  better. ACTEVNA® is uniquely non-toxic to cells (non-cytotoxic).

Our ultra-clean labs, 100,000× cleaner than the industry standard, allow us to exclusively use evolutionary ingredients that protect human cells from microbes, but don't harm them.

The results speak for themselves. Even after hours of exposure, skin-supporting cells regard ACTEVNA® as protective and non-toxic to them, with these stem cells growing normally - a skincare industry first.

And that's just where the ACTEVNA® benefits start.
Header image
*Data on file

Cells prefer ACTEVNA® to water.
So will your skin.

Our serums are packed with cell-normal ingredients, including natural moisturising factors and other actives, that healthy living cells just love.

Here's what we found under the microscope:

*Data on file

Premium brand

Natural Spring Water

The Different™ Hydrator

i
i
After 3 hours:
Fewer cells; less able to sustain themselves.
After 24 hours:
Cells sustaining themselves as normal.
A spectrum of multi-coloured dots of light beaming across a woman's face, intended to represent the skin's living systems and  unique and diverse living microbiome ecosystem.

Minimal fuss. Maximal focus.

Skin only truly needs three things

As cell biologists, we focus on getting the basics right for skin, because skin only needs the following three things:

  • A gentle cleanser, like water - aided by a reusable soft fibre pad
  • A hydrator or non-oil-based moisturiser - like
  • A balanced diet + UV mitigation strategy

ACTEVNA® sets a new standard for skincare.

Skincare works when skin knows all the ingredients are skin natural.

Skin supporting stem cells recognise ACTEVNA® as natural because our ingredients evolved with cells.

Conventional skincare is made in hygienic, but microbe contaminated environments, so it needs sufficiently toxic preservative systems to stop product spoilage.

We make ACTEVNA® in ultra-clean biotech labs so we can safely avoid preservative system chemicals, reducing toxicity that insults cells and the skin microbiome.

ACTEVNA® works like no other skincare you've used because it only contains a few intelligent natural actives, with no 'chemical noise'.

It costs more, takes longer to make and you'll need to keep it in the fridge - but you'll enjoy long established benefits - the way that skin prefers.

This is a new skincare standard.

An imagine showing how cells responded to ACTEVNA® after 24 hours, versus a conventional 'natural' skincare product after 6 hours. On the left-hand-side, following the application of ACTEVNA® to the stem cells, the cells appear to be growing normally, like in the control group [*data sets on file]. On the right, after just six hours, the cells are visibly deformed, detaching and dying/dead.
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Scientist Prepared

By PhD and MSc cell biologists.

100,000× Cleaner

Our biotech labs are ultra-clean.

Pollution Particle Free

Another skincare first.

Keep Refrigerated

Fresh skincare - use vials within 10 days of opening.

Scientist Prepared

By PhD and MSc cell biologists.

100,000× Cleaner

Our biotech labs are ultra-clean.

Pollution Particle Free

Another skincare first.

Keep Refrigerated

Fresh skincare - use vials within 10 days of opening.

'Before/Afters' Your Skin Cares About

Stem cells prefer ACTEVNA®

We test ACTEVNA® on human skin supporting stem cells. Only a thin lipid membrane wall protects cells. Pores and the microbiome are much better protected from external insults than naked cells. Our pro-cellular products are 'living skin friendly' compared to conventional skincare.

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No skincare product
0% added (Scientific Control).
  • Cells grow normally.
Natural 'anti-aging' product (0.25% added).
  • <6h later: Cells deformed, detaching and dying.
ACTEVNA®
(10% added).
  • 24 hours later: cells continue to grow normally
Two images depicting the faces of a woman, seen to be visibly improved in skin appearance on the right hand side.
Limited availability. Limitless beauty.

How long before I see results?

When you start caring for your skin with ACTEVNA®, it will feel hydrated, soft, smooth on application and shortly look more freshly radiant, but it can take up to 7 to 10 weeks for the full visible benefits to be realised.

When you start applying ACTEVNA® we suggest you allow 2 weeks for old ingredients from other products you’ve used to clear out of your skin; and then allow a full skin cycle (about 5 weeks if 35 years old to 8 weeks if 60 years plus) before evaluating how ACTEVNA® is working for you.

Pore-friendly

Pores are critical to great skin

Pro-Microbiome

Ingredient-natural to the microbiome.

pH Balanced

Right for the skin's protective acid mantle.

Anti-Oxidant

Oxidative stress is major to aging.

Pore-friendly

Pores are critical to great skin

Pro-Microbiome

Ingredient-natural to the microbiome.

pH Balanced

Right for the skin's protective acid mantle.

Anti-Oxidant

Oxidative stress is major to aging.